Sociology of romance and dating
The commercialization of love is the ongoing process of infiltration of commercial and economical stimuli in the daily life of lovers and the association of monetary and non-monetary symbols and commodities in the love relationships.
The application of Habermas’ theory is helpful to fully understand the discussion of the relationship between the market and love.
These people will have dates on a regular basis, and they may or may not be having sexual relations.
This period of courtship is sometimes seen as a precursor to engagement or marriage.
At the beginning of the book, it is examined how romantic love has changed during time also due to the newly expanding mass markets of leisure.